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The Green Case

Cees Links (Cees is pronounced as “Case”) is founder and CEO of GreenPeak. He is a pioneer of the wireless data industry, a visionary leader bringing the world of mobile computing and continuous networking together.

Cees' opinion pieces appear regularly in several leading industry magazines like EETimes, EDN, M2M, Embedded Design, Automation, Industrial Embedded Design and many more.

Below is an overview of these opinion columns which reflect Cees' refreshing approach to business and the industry GreenPeak is supplying to. Cees writes with a voice of a visionary and forward thinker. The articles often contain a humorous take on real life situations and put them into perspective of the wireless industry.

Enjoy reading!

Most recently added article

February 2010
The wireless home of the future: the third home wireless network – Smart and Green
For many years – decades even, we have been waiting for the automated "smart" house – a house that is as technically advanced as our automobiles [...]

Previous opinion pieces

November 2009 - RF remote controls will wipe out IR
When economic times are tough only exciting differentiators that can be offered at no extra cost will be adopted by consumer electronics. Radio-based remote controls (instead of Infra Red
ones) for TVs, DVDs and settop boxes offer just that by providing a radically different
and improved end-user experience. [...]

September 2009 - The ZigBee Umbrella
The ZigBee standard was always positioned as the solution for low power (sense- and control) networking. But low power networks come in a variety of flavors and it took some time to recognize and classify them [...]

June 2009 - GreenPeak's commitment to Quality
The most efficient way of introducing a formal approach to quality is by implementing and certifying for a globally recognized quality label. GreenPeak has chosen to introduce its Quality Management System according to the ISO 9001:2008 standard for quality [...]

April 2009 - ZigBee RF4CE and Bluetooth Low Energy
Let’s go back in history. When in the late 90’s Bluetooth was announced it was stated that this was going to be the death of IEEE 802.11 wireless LAN’s… for the simple reason that Bluetooth was going to be everywhere and solve it all [...]

March 2009 - Will RF4CE be the Killer App for ZigBee?
Recently the RF4CE Alliance got themselves adopted by the ZigBee Alliance, a clear example of a win-win situation. For the RF4CE Alliance it means an immediate broad adoption in the consumer electronics industry, while avoiding the cost of setting up a “marketing machine” to achieve this [...]

February 2009 - GreenPeak at the World Economic Forum
The relevance for GreenPeak of being selected as of the 34 Technology Pioneers 2009 of the World Economic Forum can only be appreciated by going the WEF Conference in Davos and understand what an important get-together this is[...]

January 2009 - Green GreenPeak
There is a general consensus amongst scientists that the world is warming up based on overwhelming data. There is also a general serious concern about the impact from rising sea levels to the extinction of animals. There is still a serious debate whether the cause of this global warming is largely natural fluctuation or whether there is a dominant impact of human activities,
but at the same time companies are looking at what they can do about it, largely lead by a concept called “carbon footprint” [...]

December 2008 - Say Good Bye to Infrared and Hello to Radio based Remote Controls
Sometimes things are as they are for no specific reason, other than that was the way it was. One good example is the “point-and-shoot” of infrared-based remote controls. Why are we still using IR to control our home electronics? [...]

November 2008 - No more batteries
After cordless phones and wireless Internet there is a third wireless wave coming: wireless sense and control networks, connecting all kind of equipment in our homes from freezers to light switches, from consumer electronics and remote controls to sensors [...]

October 2008 - Macro problems solved at micro level?
Sometimes crises can become overwhelming and in particular the combination of global warming and the energy crisis is an overwhelming one. At the same time it is clear that there are tremendous sources of clean energy around (the sun, wind, tides, etc.) that solving the energy problem is a matter of time, money and persistence [...]

September 2008 - A powerless infra-structure…
In one or another way we are all familiar with base stations for wireless. Both on a large scale: and on a smaller scale [...]

Augustus 2008 - The Internet of Things – the next Internet revolution
We are all starting to get familiar with the world of Internet as a world on its own, even to the point that you may wonder how the world was organized without it? [...]

July 2008 - Wireless Sensor Networks – for a Green World
Our factories, refineries, warehouses and offices all waste energy. However, by using the next generation of ZigBee based wireless sensor networks, not only can we greatly reduce wasted energy, we can also reduce the amount of energy required to actually operate these networks [...]

June 2008 - The third wireless revolution – sensor networks
If you ever had the foresight in 1970 to wonder along what sequence of events wireless technologies would start penetrating society, you probably would not have started first with high quality voice networks, then followed with high speed data-networks and finally ended with low data rate, low duty cycle simple sense and control networks. Most likely you would have suggested a sequence the other way around [...]

May 2008 - A quiet revolution – redefining sense and control networks
We are all too familiar with sensors, in particular temperature sensors, but of course also with motion sensors, carbon monoxide sensors or what about parking sensors? Actually let’s realize: sensors are everywhere [...]

Please take a minute to watch Cees' introduction to GreenPeak: